burke road, camberwell
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Oscar & Wild Camberwell is a woman‘s fashion boutique owned by the effervescent Iranian born, Melbournian Paloma Hatami. This is the second of her stores following the opening of her original Kew store in 2009. The inspiration for Camberwell follows on from that of the original Oscar & Wild which was self designed and heavily influenced by the exotic iconography of Paloma‘s Persian heartland. The point of departure was an experience of old gold souk (market) in Morocco where a row of arches continue on infinitely and span in both directions (matrix like). Here, re-interpreted rather than replicated. The main graphic of the store is the patterned infill panelling, a modern interpretation of the Mashrabiya which allows light in and out of the apertures playing on the similar filtered light effect one experiences within a souk under the harsh middle eastern sun.